Case Studies Horse Racing Abroad
Horse Racing Abroad, the largest specialist horse racing travel agent tours required a bespoke and complex solution tailored to a niche market. The design brief required that the site provided a clear navigation to products that incorporate comprehensive details of what an end user would experience from one of their tours. After initial consultation it was decided that the site would need to be constructed in a modular style for clear view of the various sections that were to be used. These included a “dates at a glance”, “tours by country”, “company introduction”, “navigation menu” and “affiliations” Once the base structure was agreed ISSL set about compiling information about the various tours that would be made available for Horse Racing Abroad’s 2007-2008 marketing campagne. 15 Tours over 12 months in 9 counties were collated which would span 67 pages and 400 images. Each tour would link to a dynamic (intelligent) booking form which would track the users progress around the web site. Upon collating the physical page data ISSL set about creating the site design proper for approval by the client. On approval the web site build started and was completed on time and on budget within a 2 month time scale. Buy The Villa Buy The Villa, based in Accrington, Lancashire, and winner of the Daily Mail International Property Awards required a comprehensive internet solution which provided the end user with a quick and easy way to get to property. Furthermore an online chat solution was required for direct contact with the client during their browsing experience. It was further required that the web site “jumped out” of the page and therefore an animation effect was decided upon for clear brand awareness. After consultation I.S.S.L created a bespoke, animated and intelligent web site solution which was delivered on time and below budget.
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Web design is usually the first stage of a project. At this point, the project is not a web site at all, but layers of pixels within a graphics package. The first goal to achieve at this stage is to create a design with visual appeal. A recent study revealed that it takes as little as 50 milliseconds for a browser to decide whether they like a site. So if your site doesn't look good, the chances are it is not reaching its sales potential. For most web designers, once they have produced an appealing design their job is done. At ISSL, once we have created a design our job is only half done. A web site that is truly successful needs to meet all the following:
It might sound simple, but how many sites do you see that encompass the above aspects while looking good at the some time? However, we do understand that not all web sites need to meet some/all of these aspects - some sites need to be more art than sales. In addition to this all our sites are optimized for search engine rankings (SEO), and made "Accessibility Friendly" (to pass Priority One) for people with visual imparements. If you are an Estate Agent, used in conjunction with our jakX software our Web Sites will provide your company with a proven, formidable tool to promote your business. Similarily for our Bridal clients our Bridal On-Line System can add a whole new dimension of flexability. Simply phone for a chat and we'll be happy to help! Our prices start at £349 + VAT for a static 4 page web site. If your requirements are for a larger site call us and we will be happy to discuss your requirements and come up with a package tailored to suit you. Examples:
For more information call us now and ask for Mike or Richard on - 01706 877477 or email us at: design@issl.co.uk |
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