As a new year begins business people all over the world look forward to and hope for a prosperous year. We all hope that existing customers keep coming back and that new customers will find us and buy from us as they always have. Many businesses think that as long as they have a website that works and says what they do and how to contact them then that is enough. But is that really the case?
A long time ago I worked for an estate agent, it was in the days when there was no broadband to speak of and property details were created in Word and then had photographs literally stuck on them. Actually it was only 15 years ago!
As the end of the year is almost here, many businesses will be thinking of marketing in 2014 and one investment maybe in a new website. After all, this is one of the most cost effective marketing tools that a business has and with technology as well as design changing at a quick pace changing your site is something that should be looked at on a regular basis.